When It Needs To Be

Innovated

Revolutionizing the industry, one product at a time

Georgia-Pacific’s state-of-the-art Innovation Institute® is designed to revolutionize our industry, one product at a time. The facility, located in Norcross, Georgia, simulates real-world retail and packaging environments to test concepts. It also features materials and packaging testing labs that are maintained at Technical Association of the Pulp and Paper Industry (TAPPI) conditions.

We work together with you to analyze your entire supply chain and use a reliable and repeatable 5-step process to come up with innovative packaging solutions that could directly benefit your business.

Our innovation method works because everything is geared toward finding solutions that add value. As we work side-by-side, you’ll see that all our actions, methods and processes are implemented to help move your product off the shelf.

Plus, we get to do what we love: create innovative solutions.

Every innovation needs consistency…

By applying our reliable 5-step process to guide ideation, product development and design, we free ourselves to create within a set of parameters we decide on together.

Our 5-Step Innovation Process includes the following:

Research

Review all existing options – including competitive packaging; establish design, supply chain and end-use requirements or constraints. Develop success criteria.

Ideation

Generate and develop design concepts. Check initial filter of concepts vs. success criteria. Present for initial evaluation and discussion.

Evaluation & Alignment

Iterative design development of selected concepts including prototype production and testing feedback to refine designs. Gain alignment on concept selection.

Validation

Conduct lab testing to simulate difficult supply chain scenarios and confirm design features. Then, scale up and perform production trials, customer trials and supply chain trials.

Implementation

Set functional specifications. Begin production. Gather ongoing feedback from supply chain to refine specifications.

Research & Development

We believe there are always new ways to reduce supply chain costs, increase shelf velocity and drive sustainability improvements. And we’re determined to find them, whether they’re new to GP, to our industry or even to the world. We take ideas from concept to design to testing in our ISTA®-certified lab, all in one facility, allowing us to create solutions that will work for you and your customer’s supply chain.

Education

Packaging Fundamentals offers the essentials of corrugated manufacturing processes from the forest to the paper mill to the finished package. You’ll leave with an invaluable understanding of the vast array of corrugated packaging options.

Contact Us to Learn More

Innovation Platforms

Materials Innovation

Get down to basics – we strive to get the most out of every fiber, to make better paper, better board and better boxes. We’re continuously innovating with raw materials, coatings, compositions, assemblies and structures, so your custom solution performs optimally – it’s basic.

InstiFlute™ a new corrugated flute profile that provides sustainability and enhanced graphic capabilities. InstiFlute falls between B-flute and E-flute in caliper and flutes per foot.

Greenshield® is a family of packaging solutions for fully recyclable, printable line of moisture barrier corrugated packaging that is specifically designed to resist moisture.

Process Innovation

Push the envelope – we aggressively challenge and re-think our production processes and equipment to drive out costs while continuing to deliver high quality products for you.

Performance Packaging combines advanced analytical tools, proprietary substrates and advanced measurement technology tools that gives you the confidence that you are getting what you need from your packaging – delivering improved consistence with the strength and reliability that you need.

Packaging Design

Strong by design – smart engineering yields strong and efficient boxes that meet customer requirements, protect products and optimize total cost. Our engineers, scientists and structural designers use state-of-the-art modeling, testing and simulation capabilities to deliver superior structural designs that drive step change improvement and box functionality.

Engineered Packaging (EP) is a family of structural design techniques that optimize box or system compression performance. Compressing a box through it’s point of failure allows us to evaluate what design techniques may be the most valuable to a unique solution.

Successful EP solutions are based on applying patented Strength Reinforcement Technologies (SRTs) at strategically-identified areas to enable the individual panels to function under load as a unit which optimizes total box performance.

Supply Chain Optimization

See-Find-Save – we develop sustainable solutions and practices that drive out costs within GP’s and our customers’ supply chains helping us both meet the demand for more efficient and effective supply chains. Learn more about our solutions here.

Brand Solutions

Cut through clutter – your package can be the best billboard for your brand. It influences how consumers shop and builds loyalty for your brand. Our understanding of insights informs how we apply the latest print and graphic technologies to speak to shoppers and meet retailer specifications, with durability at its core.

Brand Ready Packaging® (BRP) is our innovative packaging platform that incorporates innovative design and new technology, BRP moves your secondary packaging from a cost of goods to an element of the marketing mix. With high-quality appearance, real merchandising functionality and dramatic on-shelf brand impact, BRP makes the money you spend on packaging work harder. Similar to Retail Ready or Shelf Ready, our branded solutions meet your retail needs as easy to identify, easy to open, easy to replenish, easy to shop and easy to recycle. We have display, eComm and high graphics capabilities that will Let Your Packaging Tell Your Story.

Clean and Easy-Perf® is the perforation solution for your on-shelf packaging needs. A proprietary process uniquely designed to deliver superior performance and shelf appearance makes packages easier to open with a cleaner edge for superior shelf display. Our custom suite of solutions combines design know-how to promote box strength and supply chain survivability for perforated cases.

Packaging Services and Testing

Packaging Systems Optimization (PSO®)

Packaging Systems Optimization (PSO®) is our consultative process used to identify the best possible solutions to save you money and improve overall sustainability. As a branded, processed based service uniquely designed to optimize significant portions of your corrugated-based supply chain we offer scopes of engagement with targeted benefits.

E-Commerce Solutions

Our dedicated eTeam works alongside packaging customers to help identify cost-saving opportunities and navigate the challenging eCommerce environment. We begin by understanding your goals, needs and constraints, and have a variety of services to meet your needs.

Evaluation & Testing

The Innovation Institute® labs are designed to evaluate the effectiveness of your packaging by putting it through rigorous testing. Our skilled technicians and designers are committed to designing optimum solutions by performing the correct testing, analyzing the data and validating the design.

Take a Virtual Tour of our Labs

Materials Testing Lab

The Materials Testing Lab is maintained at TAPPI test conditions. Here, we are capable of performing a variety of key tests on liners, mediums and combined boards, and are able to predict structural integrity and board optimization through extensive testing protocols and proprietary packaging strength software.

Transportation Testing Lab

The Transportation Testing Lab is where we put your packaging through the gauntlet – simulating different types of supply chain events to make sure our packaging holds up. This laboratory is maintained at TAPPI test conditions and has the capability to simulate all the forces encountered by either individual packages or full pallets of product during handling, transportation and warehousing. As an ISTA certified lab and can do a variety of ISTA, ASTM and other transportation testing protocols.

Also, as a member of Amazon’s APASS network we can certify packaging to the Amazon standards.

Request a Quote for ISTA 6 Amazon.com SIOC services

Environmental Chambers

Our environmental chambers provide packaging with exposure to real life environmental conditions with three different walk-in chamber environments. They provide the ability to simulate freezing to high temperatures, low to high humidity, and everything in between. We can handle everything from small samples to multiple pallets of product.

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Mechanical

Packaging

Committed to understanding your needs and helping you improve your operations.

Our team provides advanced automation equipment and services to keep customer operations running smoothly and efficiently from coast to coast. Each member of the team is committed to understanding your needs – current and future – and helping you improve your operations.

Not only do we offer repairs and maintain box-forming equipment, we also offer a range of mechanical packaging and equipment solutions that meet your operational needs and impact your supply chain every day.

Packaging Design

Digital Print

The graphic design team at Hummingbird™ proudly serves some of the largest CPG (consumer packaged goods) brands in the country and around the globe. Highly regarded in the field of high-graphic packaging, the team has well over 100 years’ combined package and display design experience across all graphic print methods.

Learn more at GPHummingbird.com

Want to find out more?

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